Ice Baths(Cold Water Immersion CWI) have evolved from exclusive recovery ways for athletes to a popular way for the general public to pursue health recently, improve immunity, and enhance mental and physical health. With rising awareness of cold therapy culture, the ice bath business has become an emerging service industry with high growth potential. Whether you are a gym owner, fitness center director, or ready to start a new business, this article will help you sort out the 7 secrets to do a good job in the ice bath business, helping you create a sustainable ice bath business model with industry experience and academic research.
Choose A Location With High Population Density
Location is the core of offline business. High population density areas can bring higher organic traffic and exposure, especially near office buildings, high-end residential, gyms, recovery centers or university towns, it is easier to attract the target group with spending power. For example, the study Journal of Urban Planning and Development found that fitness and wellness services have higher penetration rates in urban CBD with highly populated and active areas. The average daily number of people served in a single store in urban CBD areas can reach 50-80, which is significantly higher than in suburban areas (10-15 people). In addition, transportation Convenience and surrounding competition are also factors to consider when selecting a location.
Cooperate With Reliable Ice Bath Suppliers
The stability of the ice bath chiller determines the customer experience, which is the key to ice bath business operations. A reliable ice bath supplier not only provides a great water chiller for cold plunge (constant temperature, low noise, intelligent control), but also supports the customized design, cold plunge solutions and localized after-sales service, reducing the risk and operation costs. Take Hi-Q Group as an example, we support the whole process of customized development from the appearance of the chiller body to the function module, adapting to the needs of different brands. If you have personalized development needs, Hi-Q Group also provides OEM one-stop customization services and localized after-sales support to ensure that businessmen have no worries about the whole process.
According to the International Journal of Quality & Reliability Management, supply chain quality has a direct impact on customer satisfaction and loyalty in service organizations, especially in equipment-dependent industries.
Poor-quality ice bath chiller may get more chiller failures and maintenance costs, even worse it has a serious impact on customer experience and brand reputation. An American ice bath brand once suffered a 60% chiller failure rate, which led to bankruptcy due to the inability to handle these issues.
If you are interested in our products or have any questions, please feel free to contact us and we will reply you within 24 hours.
English 
Spanish 
German 
Arabic